Seasoned Sales was born out of frustration and a lucky accident. Founder Will deShazo spent years chasing "better leads"—building funnels, posting on social, investing every spare dollar into marketing tactics—while working two jobs and barely closing clients. He was getting calls on his calendar but couldn't convert them, even with all the sales scripts and fear-based closing lines the experts recommended.

Then something clicked while working his second job as a waiter's assistant at a local restaurant. Servers kept asking why tips and tickets doubled when he worked their tables, and how he was selling so many $165 ribeyes. He wasn't pitching. He was just asking questions, listening, and suggesting based on what the table told him. That's when he realized: sales isn't about pushing. It's about paying attention. He brought this approach to his coaching calls and his close rate jumped from 1 in 30 to 1 in 5—without spending another dollar on marketing.

For the last decade, Will has refined the SALTED Selling Method across more than 13,000 calls and coached 350+ coaches to do the same. The philosophy is simple: you don't need more leads. You need better conversations. Seasoned Sales helps coaches sell from conviction, not coercion, by turning their coaching superpowers into sales superpowers.

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